Turning good intentions into real impact.

Achieving your sustainability and financial goals takes more than good intentions — it takes cultural change. We speak the language of your technical, sustainability and finance teams to make it happen.

DigitalPebble helps organisations measure, manage and reduce both the financial and environmental impact of their cloud and on-premise activities. With proven expertise in software development and architecture, we offer recommendations that deliver immediate results, lowering both costs and carbon footprints.

  • Technical excellence
    Technical excellence
  • Range of expertise
    Range of expertise
  • Proven track record
    Proven track record
  • Green Software

    Green Software

    Green software focuses on creating applications and systems that prioritise energy efficiency and environmental sustainability. By optimising code, infrastructure and development practices, green software drives the reduction in energy consumption and carbon emissions. With our rich technical expertise in architecture and software development, we help organisations create innovative solutions that drive business success while minimising environmental impact.

  • GreenOps

    GreenOps

    Measuring the environmental impact of your software can be challenging. Cloud providers often offer incomplete, non-actionable, or even misleading data. We help you choose the right provider and collect the reliable data needed to build a complete, accurate and timely picture of your cloud usage’s footprint. We analyse this data and deliver actionable recommendations — enabling your teams to turn insights into action and make measurable progress toward decarbonisation. We are the authors of SPRUCE, an open source project which helps estimate the environmental impact of running services on AWS.

  • FinOps

    FinOps

    FinOps is an operational framework and cultural practice which maximises the business value of cloud through collaboration between engineering, finance and business teams. As FinOps certified practitioners, we will help you inform, optimise and operate changes that will drive your cloud costs down, whether it is as a one-off review or longer term assistance with establishing a culture of FinOps within your organisation.

Julien Nioche — Founder & Director

Julien Nioche — Founder & Director

Julien founded DigitalPebble in 2008. With over 20 years of software engineering and architecture experience across open source, research and consultancy, he brings a rare combination of technical depth and genuine sustainability conviction to every engagement.

He is the author of SPRUCE, an open source tool for estimating the environmental footprint of running services on AWS, and has spent his career contributing to major open source projects at the Apache Software Foundation. With DigitalPebble, he has helped organisations across sectors understand, quantify and reduce both the financial and carbon impact of their cloud operations.

What makes Julien’s approach distinctive is a rare combination of hands-on technical depth and genuine sustainability conviction. He works across engineering, finance and sustainability teams — translating complex cloud data into clear, actionable recommendations that treat cost reduction and decarbonisation as two sides of the same problem, not competing priorities.

Julien is a certified FinOps practitioner from the FinOps Foundation, a Champion at the Green Software Foundation and a member of Boavizta and the Apache Software Foundation.

Testimonials

  • Posetiv

    “I’ve worked with DigitalPebble and their team on several projects, what sets them apart is their ability to pair deep technical understanding with a genuine commitment to doing the right thing in sustainable tech. Rather than just repeating aged narratives, they’re helping set the direction”

    Mark Butcher, Managing Director

  • Common Crawl

    “DigitalPebble helped us understand and quantify the environmental footprint of our cloud activities. They gave us clear, actionable steps that will drive both our costs and emissions down as well as recommendations on best practices for FinOps and GreenOps

    Thom Vaughan, Principal Technologist

  • Tailpipe.ai

    “Partnering with DigitalPebble means faster, smarter climate action. Their know-how, paired with Tailpipe’s data, empowers our customers to cut cloud emissions at scale.”

    Simon Ponsford, Founder

  • Sopht

    “DigitalPebble’s GreenOps expertise amplifies the impact of our tools. They bring sharp insight, real commitment, and know how to turn sustainability goals into action.”

    Julien Rouzé, Co-Founder & COO/CPO

  • greenpixie.com

    “As a GreenOps and green software expert, Julien asks the questions that open up paths to real decarbonisation across finops and engineering. His knowledge and passion for IT sustainability separates him from the average sustainability professional.”

    John Ridd, CEO & Co-Founder

  • cameraforensics.com

    “We’ve worked with DigitalPebble several times and always impressed with the quality of their work. Competence, experience and passion makes them an easy recommendation. Thanks again!”

    Matt Burns, Founder